Roles: Art Direction, Design, Animation.
Cole & Weber gave us a fun little script and lots of freedom to create a sweet 2D spot for Bridgespan. However, we faced a challenge...
How do we make this spot feel just a little different to the multitude of flat, geometric character based spots out there? Our approach was to try and keep our design language just a little bit weird.
We set up a bunch of rules around colour palette, the way we treated depth and the poses the characters should have. The hope was these rules would allow us to make something just a little left of centre.
As a side note, I was pretty excited when the agency actually told us to make the hero a skateboarder. I'm usually trying to crowbar a skateboard into every spot we make, so it was nice when they told us to put as many skating references in as possible. Pretty sweet.
Also here's my initial character designs from the super early stages of the project.