Nike: White Hot 2.0
Roles: ACD, Design.
Year: 2018
We helped Nike relaunch 5 of their most popular silhouettes, in a super classic triple white colour way.
The result was 5 bombastic, gradient filled animations that all resolve to a crisp white sneaker at the end.
Check out the spots here.
With 3D jobs like this I usually have a more holistic role. I guide teams, do draw overs, give feedback and direction. Often i'll do storyboards too, but it's kind of 'ugly' stuff. The really cool stuff in this case was done by an amazing team of freelancers, check out the credits at the bottom for a who’s who.
Concept Art
Jordi Pagès
Jordi Pagès
Jordi Pagès
James Owen
James Owen
Jordi Pagès
Jordi Pagès
Jordi Pagès
Air Force 1
Chris Phillips
Chris Phillips
Chris Phillips
Chris Phillips
Air Jordan 1
Nejc Polovsak
Nejc Polovsak
Nejc Polovsak
Nejc Polovsak
Nejc Polovsak
Air Max 270
Jordi Pagès
Jordi Pagès
Jordi Pagès
Jordi Pagès
Vapor Max
James Owen
James Owen
James Owen
James Owen
Air Jordan 3
Tim Clapham
Tim Clapham
Tim Clapham
Tim Clapham
Credits
Directed by
BUCK
Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Producer
Jordan Howes
Associate Creative Director
Lucas Brooking
Head of CG
Doug Wilkinson
Art Director
Luke Saunders
James Owen
Design
Lucas Brooking
Luke Saunders
William Pietsch
Jason Pamment
James Owen
Jordi Pagès
Nejc Polovsak
Chris Phillips
Tim Clapham
Josh Edwards
Glen Miralles
Mathijs Luijten
Nicolo Bianchino
Elijah Akouri
Lead Modeler
Elijah Akouri
Shoe Modeling
Greg Petchkovsky
Damien Lam
Ben Shearman
James van den Elshout
David Porte Beckefeld
3D Animation
James Owen
Jordi Pagès
Nejc Polovsak
Chris Phillips
Tim Clapham
Josh Edwards
James van den Elshout
David Porte Beckefeld
2D Animation
Mathijs Luijten
Luke Saunders
Edit
Mathijs Luijten
Salvatore Scopelliti
Luke Saunders
Lighting/Render
Michael Lampe
James Owen
Jordi Pagès
Nejc Polovsak
Chris Phillips
Tim Clapham
Music and Sound Design
Antfood