Lucas Redfern Brooking
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Nike: White Hot 2.0

Nike: White Hot 2.0

Roles: ACD, Design.

Year: 2018

 

We helped Nike relaunch 5 of their most popular silhouettes, in a super classic triple white colour way.

 
 
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The result was 5 bombastic, gradient filled animations that all resolve to a crisp white sneaker at the end.

Check out the spots here.

 
 
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With 3D jobs like this I usually have a more holistic role. I guide teams, do draw overs, give feedback and direction. Often i'll do storyboards too, but it's kind of 'ugly' stuff. The really cool stuff in this case was done by an amazing team of freelancers, check out the credits at the bottom for a who’s who.

 
 
 

Concept Art

 

Jordi Pagès

Jordi Pagès

Jordi Pagès

James Owen

James Owen

Jordi Pagès

Jordi Pagès

Jordi Pagès

 

Air Force 1

Chris Phillips

Chris Phillips

Chris Phillips

Chris Phillips

 

Air Jordan 1

Nejc Polovsak

Nejc Polovsak

Nejc Polovsak

Nejc Polovsak

Nejc Polovsak

 

Air Max 270

Jordi Pagès

Jordi Pagès

Jordi Pagès

Jordi Pagès

 

Vapor Max

James Owen

James Owen

James Owen

James Owen

 

Air Jordan 3

Tim Clapham

Tim Clapham

Tim Clapham

Tim Clapham

 

Credits

Directed by

BUCK

 

Creative Director

Gareth O'Brien

 

Executive Producer

Erica Ford

 

Producer

Jordan Howes

 

Associate Creative Director

Lucas Brooking

 

Head of CG

Doug Wilkinson

 

Art Director

Luke Saunders

James Owen

 

Design

Lucas Brooking

Luke Saunders

William Pietsch

Jason Pamment

James Owen

 

 

Jordi Pagès

Nejc Polovsak

Chris Phillips

Tim Clapham

Josh Edwards

Glen Miralles

Mathijs Luijten

Nicolo Bianchino

Elijah Akouri

 

Lead Modeler

Elijah Akouri

 

Shoe Modeling

Greg Petchkovsky

Damien Lam

Ben Shearman

James van den Elshout

David Porte Beckefeld

 

3D Animation

James Owen

Jordi Pagès

Nejc Polovsak

Chris Phillips

Tim Clapham

 

Josh Edwards

James van den Elshout

David Porte Beckefeld

 

2D Animation

Mathijs Luijten

Luke Saunders

 

Edit

Mathijs Luijten

Salvatore Scopelliti

Luke Saunders

 

Lighting/Render

Michael Lampe

James Owen

Jordi Pagès

Nejc Polovsak

Chris Phillips

Tim Clapham

 

Music and Sound Design

Antfood