Ted X
Roles: Art Direction, Design.
Year: 2016
We were asked to create a little animation to help kick off the the 2016 Ted-X conference. The only rules were we had to bookend the spot with an 'X'. Great. We could kind of do what we liked.
Loosely outlined, our concept was to explore humankind's collaborative efforts in the context of a continuous zoom, from quark to quasar.
The screen this would be played on would be BIG. So we decided to capitalise on this and make something a little trippy that would hopefully melt some brains.
Credits
Directed by
BUCK
Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Art Director
Lucas Brooking
Design
Lucas Brooking
Lara Lee
Animation
Mathijs Luijten
Lara Lee
Josh Edwards