The Innovator
Role: Art Direction, Character Design, Matte Painting.
Year: 2015
This spot for The Woolmark Company was this one of our first jobs out of the Sydney Buck office. In fact when we started work on it we didn't even have an office. Or a 3D team and I'd never actually worked on a 3D project before.
Character Design
In fact at one point we were pitching a 2D style. What could've been..
Early Concept Art
Anyway, the 3D approach was locked in and we began the almost vertical trek up the learning curve.
Concept Art
The script called for lot of characters, 12 in fact. We quickly realised that designing, rigging and animating that many unique characters within our timeframe would be nuts, so we decided on the 'Mr. Potato Head' approach
We made four template characters gave them unique hair and costume designs depending on their scene.
Costume Design
Background and concept design was my next task. One of the harsh realities of 3D process is that even the tiniest objects needed a lot of design decisions.
Set Design
Credits
Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Art Director
Lucas Brooking
Head of CG
Doug Wilkinson
CG Lead
Wayne Osborne
Art Direction
Lucas Brooking
Josh Edwards
Design
Lucas Brooking
Josh Edwards
Mathijs Luijten
Colin Bigelow
Elijah Akouri
Gareth O’Brien
Matisse Gonzalez
Storyboards
Matisse Gonzalez
3D Animation
Ben Hubbard
Michael Chen
Lawrence Wong
Cel Animation
Mathijs Luijten
Matisse Gonzalez
Josh Edwards
2D and Effects Animation
Mathijs Luijten
Josh Edwards
Gareth O’Brien
Lighting Lead
Michael Lampe
Lighting
Wayne Osborne
Elijah Akouri
Lars Magnus Holmgren
Compositing
Navid Bagherzadeh
Fiona Lu
Michael Lampe
Music and Sound Design
Antfood
Matte Painting
Colin Bigelow
Lucas Brooking
Elijah Akouri
Look Development
Wayne Osborne
Elijah Akouri
Josh Edwards
Serge Astahov
Lawrence Wong
Matisse Gonzalez
Modelling
Elijah Akouri
Tristan Lock
Dominic Lau
Damien Lam
Rigging
Ernesto Ruiz Velasco
Eyad Hussein
Animation Lead
Ben Hubbard