Role: Art Direction, Character Design, Matte Painting.
This spot for The Woolmark Company was this one of our first jobs out of the Sydney Buck office. In fact when we started work on it we didn't even have an office. Or a 3D team and I'd never actually worked on a 3D project before.
In fact at one point we were pitching a 2D style. What could've been..
Early Concept Art
Anyway, the 3D approach was locked in and we began the almost vertical trek up the learning curve.
The script called for lot of characters, 12 in fact. We quickly realised that designing, rigging and animating that many unique characters within our timeframe would be nuts, so we decided on the 'Mr. Potato Head' approach
We made four template characters gave them unique hair and costume designs depending on their scene.
Background and concept design was my next task. One of the harsh realities of 3D process is that even the tiniest objects needed a lot of design decisions.
Head of CG
2D and Effects Animation
Lars Magnus Holmgren
Music and Sound Design
Ernesto Ruiz Velasco