Lucas Redfern Brooking
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Woolmark: The Innovator

The Innovator

Role: Art Direction, Character Design, Matte Painting.

Year: 2015

 
 

This spot for The Woolmark Company was this one of our first jobs out of the Sydney Buck office. In fact when we started work on it we didn't even have an office. Or a 3D team and I'd never actually worked on a 3D project before.

 

 
 

Character Design

 
 

In fact at one point we were pitching a 2D style. What could've been..

 
 

Early Concept Art

 
 

Anyway, the 3D approach was locked in and we began the almost vertical trek up the learning curve. 

 
 

Concept Art

 
 

The script called for lot of characters, 12 in fact. We quickly realised that designing, rigging and animating that many unique characters within our timeframe would be nuts, so we decided on the 'Mr. Potato Head' approach

 
 
Main_Characters_Line up_man.jpg
Main_Characters_Line up_Woman.jpg
 
 

We made four template characters gave them unique hair and costume designs depending on their scene. 

 
 

Costume Design

 
 

Background and concept design was my next task. One of the harsh realities of 3D process is that even the tiniest objects needed a lot of design decisions.

 
 

Set Design

 

Credits

Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Art Director

Lucas Brooking

Head of CG

Doug Wilkinson

CG Lead

Wayne Osborne

Art Direction

Lucas Brooking

Josh Edwards

Design

Lucas Brooking

Josh Edwards

Mathijs Luijten

Colin Bigelow

Elijah Akouri

Gareth O’Brien

Matisse Gonzalez

Storyboards

Matisse Gonzalez

3D Animation

Ben Hubbard

Michael Chen

Lawrence Wong

Cel Animation

Mathijs Luijten

Matisse Gonzalez

Josh Edwards

2D and Effects Animation

Mathijs Luijten

Josh Edwards

Gareth O’Brien

Lighting Lead

Michael Lampe

Lighting

Wayne Osborne

Elijah Akouri

Lars Magnus Holmgren

Compositing

Navid Bagherzadeh

Fiona Lu

Michael Lampe

Music and Sound Design

Antfood

 

 

 

 

 

Matte Painting

Colin Bigelow

Lucas Brooking

Elijah Akouri

Look Development

Wayne Osborne

Elijah Akouri

Josh Edwards

Serge Astahov

Lawrence Wong

Matisse Gonzalez

Modelling

Elijah Akouri

Tristan Lock

Dominic Lau

Damien Lam

Rigging

Ernesto Ruiz Velasco

Eyad Hussein

Animation Lead

Ben Hubbard